Kingsford Hurray is part of Kingsford Development Pte Ltd (“Kingsford Development”). Kingsford Group established Kingsford Development in 2011 to focus on real estate development and operations in Singapore to capitalize on the potential of Singapore’s property market. Backed by the tenet to establish a global real estate operation that benefits the community, Kingsford development was awarded the Singapore Prestige Brand Award in 2019.
In fact, the company is following a service-oriented strategy of its founder, Mr. Cui Zhengfeng. In an interview with PropertyGuru magazine, Mr. Cui repeatedly emphasized that Kingsford’s brand reputation can grow only if the company focuses on helping “aspiring homeowners fulfill their dreams and get their dream homes”. He believes that service is more important than profit. If Kingsford Development can constantly build high-quality homes for their clients, the company brand will have a laster power and long legacy. Profits come naturally.
The young company has quickly built an impressive portfolio of mega residential projects within 9 years since its inception. It started with Kingsford Hillview Peak (512 units) in 2012, and Kingsford Waterbay (1165 units) in 2017. In 2021, Kingsford Development will develop Normanton Park, an 1862 unit condominium with retail shops.
The company has also started to gain a foothold in Australian commercial and residential real estate.
Developer's Track Record
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